TFA’s SEO marketing specialists helped improve Tailwings’ content visibility, significantly increasing impressions and clicks.

Boosting Online Visibility Through Strategic SEO Marketing

With over 30 years of experience shipping furry friends around the world, Tailwings should be the first port of call for anyone relocating a beloved pet. However, back in 2021, when TFA started working with them, not enough people were finding their website.

They reached out to TFA for their SEO services to get more leads and improve their rankings on search engines. A plan was executed to boost the brand’s online presence by targeting product-specific keywords. The team at TFA understood that Tailwings had an excellent service to offer and just needed to start turning up in the right search results.

When starting SEO with Tailwings, they only had 11 of their tracked keywords ranking on Google SERPs. By incorporating new keywords and making improvements to their existing content, this number has increased to 27 keywords on Google SERPs as of March 2024.

Tracking impressions and clicks is vital for gauging whether your SEO marketing efforts attract more visitors. An impression happens when someone spots your website on a Google search page, and a click occurs when someone clicks on your website. Monitoring impressions lets us measure how often your business appears to potential visitors.

Tailwings have witnessed a remarkable 523% year-on-year organic click growth

As of March 2024, Tailwings has reached 76,500 impressions and 1,360 clicks. This is a significant jump from last year, when it had only 28,500 impressions and 218 clicks. The number of clicks has climbed by 523%, and the impressions by 5525%.

Tailwings remains pleased with its ongoing results as a Gold-packaged SEO customer, witnessing a consistent upward trend in results.

If your business isn’t appearing on search engines, look at our SEO services. Using an SEO marketing strategy is crucial for making your content visible, and TFA can assist you. Contact us today to learn more.