For Salons Direct, we created an immerse online experience for their innovative GAMA IQ Hairdryer. Bringing the physical shopping experience into the digital world.

An e-commerce microsite that guides, informs and inspires.

Salon Direct is the UK’s biggest health and beauty product distributor through trade. They approached TFA as they had an exclusive deal to sell the GAMA IQ Hairdryer through salons, and needed a website to parade all of this innovative hairdryer’s USPs. 

The IQ hairdryer sits alongside premium hairdryers, which its closet competitor being the Dyson hairdryer. To stand out from the competition, the website needed to deliver a unique experience to showcase this beauty industry must-have. 

With a tight turnaround of 2 weeks for the e-commerce website, our beauty website design experts got to work, creating an immersive and forward-thinking microsite design.

A physical experience, online. 

The final website, presented back to Salons Direct, was an immersive digital adventure which demonstrates the IQ hairdryer to the customer as of you were seeing it in person. Online only products can have the difficulty of not selling every feature as best as possible due to the customer not being able to handle the product. 

Our slick and sensuous microsite, using cutting edge web development technology, lets you delve into the depths of each of the GAMA IQ hairdryers USPs. The website elevated with viewers able to interact with the product and to experience a full feature breakdown.

Salons Direct was thrilled with the website we gave them, commending our web designers on building a unique and compelling microsite in such a short time frame. 

If you require a beauty industry e-commerce website, or need any help with marketing, get in touch with us here.