TFA assisted Rational in satisfying their high-profile clientele by producing high-quality direct mail pieces.

Fostering Customer Loyalty Through A Personalised and Sustainable Approach

Repeat Business. For most companies, returning customers are the key to growth, and the chances are that the top 20% of your customers contribute more to your bottom line than the rest combined. That means they need looking after.

So how do you make your best customers feel loved, even if it might be years until their next purchase?

That was the challenge for Rational, their industry leading commercial ovens sit in thousands of kitchens up and down the country, and inspire a loyal following of chefs and operators who love using them every day.

They needed something to send a select group of their very best customers that would remind them just how much they’re valued and keep Rational and their successful partnership at the front of their minds. After contacting TFA, they created a direct mailer campaign to address this challenge.

Aiming to meet the client’s sustainability pledge, the team at TFA put significant thought into the mailer’s mechanics. Careful consideration was given to the design and construction of the direct mailer to make it attention-grabbing and practical. Personalisation was a key focus, demonstrating the effort and thought put into each piece.

Direct Mailer Campaign Secured High-Profile Meetings and Fueled Strong Client Partnerships

The direct mailer campaign resulted in the successful creation of 50 high-quality printed boxes, each telling the story and benefits of Rational. These boxes included personalised engraved tags and wooden spoons, serving as practical office items. Attention to detail and personalisation, a key element of our marketing strategy, contributed to the campaign’s success.

In conclusion, the direct mailer campaign for Rational exemplified the power of personalised, thoughtful marketing initiatives in securing high-profile meetings and maintaining strong client partnerships. The attention to detail and personalisation not only aligned with the client’s sustainability pledge but also demonstrated the commitment to creating meaningful and impactful marketing materials. This successful collaboration has cemented a strong and enduring partnership between the TFA team and Rational.

Are you looking to use marketing initiatives to enhance your business? Take a look at our marketing services to see how TFA can support you! If you have any further questions, please contact us. We are here to help boost your marketing efforts.