TFA upgraded Fleetwick’s product images with some professional photography, producing top-quality images to help their product catalogue shine.
Professional Photography to Enhance Fleewick’s Images
For over 40 years Fleetwick has been providing products like construction materials, chemicals, and food essences. Fleetwick’s catalogue is an essential tool for their business, and they realised that their product photography needed a revamp to make their catalogue more engaging, including images that would accurately reflect the quality of their products. This case study explores how TFA’s high-quality photography improved Fleetwick’s catalogue.
The catalogues by Fleetwick could have showcased their products in a better light. The photographs lacked clarity and sharpness, making it difficult for customers to see the product details. They realised that high-quality images would make their catalogue more engaging, improve brand image, and increase transactions.
To achieve this, they contacted TFA, a marketing and design company that provides multiple services, including photography. TFA used professional equipment and lighting to capture crisp product images. They also conducted outdoor photo shoots to capture images of specific items and sets, expanding Fleetwick’s promotional materials and catalogue. The team met Fleetwick’s requests by offering various image versions, including shadow and no-shadow options.
Using a professional setup
TFA’s expert approach involved refining Fleetwick’s product images, removing blemishes and ensuring flawless visuals. We experimented with outdoor photography, showcasing products like oil drums in a different environment; with darker lighting that gave them a new, grungy look. They reorganised the studio setup, altered lighting, and used post-processing techniques to deal with issues like reflective surfaces and defects. This resulted in high-quality images that effectively displayed Fleetwick’s products, maintaining true colours and increasing their appeal to potential buyers.
TFA’s expert approach
Fleetwick appreciated the outdoor product shoots and were really happy with their new product images. These images were used in a new, high-quality product catalogue that made Fleetwick’s offerings clearer, and more appealing, making it easy for customers to see the product details and assess the products on offer.
The team at TFA used their expertise and resources to ensure that Fleetwick’s products were showcased in the best possible light. Are you looking to elevate your brand and showcase your products with striking visuals? Contact us today and let our creative team help you stand out with our professional photography services.