TFA refreshed Acorn’s brand identity using branding and marketing strategies to boost online presence and customer engagement.
Corporate Video Production For Acorn
As a major European industrial supplier, distributing world reputable brands, Acorn goes beyond simply providing parts. From the outset, it’s clear that Acorn’s core strength lies in its people-focused approach, despite operating as a B2B, transaction-driven business. However, this didn’t fully resonate with their customers.
Brand Values
It was important to bring the personality and values of the brand to the forefront of what their customers see. We decided a good way to communicate to their customers that they have a people-led culture, and a high level of service of care was through a high-quality corporate video. Not only does it show their customer-centric services, but it also demonstrates Acorn’s capabilities, benefits, and strengths while showing large stock volumes and business pace.
A Structured Corporate Video Production
Our talented team here at TFA, planned, scripted, filmed, edited and provided post-production graphics and assets for the corporate video, which highlighted their specialisms, experience, and overall proposition, including insight into the latest equipment. The video portrays a journey of end-to-end business- from how things work at every stage to showing key people through interview snippets. Our interview clips display their professionalism, expertise, and experience in the industrial trade while emulating all our goals.
Our team worked closely with the professionals at Acorn to ensure that their brand personality and values effectively transpired through the video, and by using their site as a base, we were able to compile everything that makes up Acorn into a short video.
Think a corporate video could help your business to stand out?
If you feel like you can’t get your brand’s personality across to your customers, then our corporate video production services could be exactly what you need! Get in touch with our talented team today, or browse our full list of services to see how we can help you with our tailored marketing and content strategies.