TFA refreshed Acorn’s brand identity using branding and marketing strategies to boost online presence and customer engagement.

Defining Acorn’s Brand Values and Visual Identity

Acorn is among the leading European suppliers of bearings, linear motion systems, power transmission products, and maintenance equipment. By providing a range of specialist experts to advise you on the best solutions from manufacturing emergencies to technical queries, Acorn really values the interests of their clients over their own profit. Acorn needed a brand refresh that illustrated this side of their work rather than relying on product information and images, which left them without an insight into the importance of their brand culture and personality.

With a lack of brand communication both internally and externally, Acorn felt limited. Driving progress and opportunities to build lasting relationships with potential clients needed a fresh set of brand guidelines. TFA’s creative team and content specialist crafted a marketing strategy that included clearly defining their brand values, tone of voice, and company mission, and gave it all a new visual direction to emphasise their credibility as a manufacturing leader in an evolving industry.

How TFA strengthened Acorn’s brand presence and customer engagement

By mapping out distinct brand guidelines and principles for Acorn through prioritising concepts such as their culture, personality, and expertise, the staff and clients were reassured that Acorn’s services are valued and remain an unforgettable option for customers in need of manufacturing equipment.

We designed graphic signatures, logo taglines, consistent colour schemes, and brand styling for hoarding, signage, and printed materials. With a freshly integrated design implemented into Acorn’s business cards, email signatures, and brochures, TFA supplied a fresh and recognisable visual appeal conveying the essential information that differentiated their services from competitors. TFA also delivered van livery and Acorn merchandise as a cost-effective way of promoting the brand to a much wider audience.

Within our marketing strategy and research process, we discovered that Acorn had an undefined USP and brand personality and was missing an opportunity to form an emotional connection with their customers. Acorn was losing out on the chance to gain customer retention and engagement. TFA’s marketing specialists provided Acorn with a way to identify core priorities when it comes to selling points and competition.

Does your business need help developing brand presence and consistency? TFA can provide you with a catered marketing strategy, ensuring you that all your USP’s and guidelines are consistent and clear! Get in touch with us today if you believe your brand needs a refresh.