Steel Line had only previously ever used print media to advertise their company and products, so when they decided to try a targeted e-mail campaign for the first time, they approached us as they wanted the experience and advice of a successful e-marketing agency. Steel Line had also been very happy with previous marketing collateral we had produced for them and were happy for us to take the lead when it came to both designing and writing their e-shot.
As we had only recently created a new brand identity and logo for Steel Line, it made sense to use this new look & feel with the design of the e-shot template. Our copywriters also created short and punchy text that would grab readers attention and introduce Steel Line to a potentially brand-new audience.
Once the promotional e-mail design had been completed, we also sourced an accurate and cleansed e-mail data list that Steel Line could use to target new customers in specific sectors. We also tested the e-mail against various spam filters to ensure the vast majority would reach their intended targets. The completed e-shot was very well received by Steel Line and thanks to our hard work and service, they are a client we enjoy a good working relationship with to this day.
E-marketing is something that any business – be it large or small – should really take advantage of; so why not tap into a potentially new customer base today? Get in touch with us and we'll be happy to show you how a targeted e-mail promotion can really help your business to flourish.