Vedere wanted a logo that was clean, contemporary and fresh; as well as needing a logo and typeface that would work well in both large and small formats. In order to get a feel for what Vedere liked and disliked, TFA prepared a design brief with TFA which our graphic designers then referred to when creating the new logo iterations. A series of different logo designs were created for Vedere to review and once a general style had been approved, it was further refined to ensure Vedere were happy with the end-result.
As part of the logo design, we also created a mini-set of guidelines for how to setup the logo for pantone spot colour printing and the type-face style so it could be translated throughout any future marketing collateral items. Finally, a comprehensive file containing a number of different versions of the logo file were supplied so that Vedere could have them re-created in any format they wished.
This simple and contemporary design was extremely well-received by Vedere and will now form an important part of their corporate identity for both now and in the future.