Based in Northampton and with offices in China & America, Accuride is a well-established market leader in sliding mechanism. Accuride asked TFA to overhaul the look and feel of its product catalogue. The aim was to create a fresh and more distinctive top-level corporate image, whilst also making the presentation of technical product information much more clean and digestible in its presentation format.
The in-house graphic design studio here at TFA produced a series of new images for Accuride that focused around the end application and purpose of its products; primarily four core markets that benefit from and rely on Accuride's tough, high-quality mechanisms within their own products every single day.
As part of the process, we produced a new set of product image treatments, refined the way technical information was presented and worked closely with Accuride to create a brochure that was both an effective, quick-to-process selling tool as well as being a useful point of reference for those requiring the technical details.
Many manufactuing companies struggle with creating an image and style that is clean and clear, tending to be preoccupied with providing too much information and in the wrong way. TFA has an expert team of copywriters that are experienced in providing content that people will find both easy to read and that they will remember. If you have a project that requires engaging content, get in touch with us today.