As part of their expansion plans for 2012, they appointed TFA as their dedicated website design company to develop a new corporate website that would convey a company that takes care of not only its produce, but all of its supply chain stakeholders. Unique in its approach to the engagement of their individual growers, around the world, Wellpak wanted to reinforce the common threads of care and consideration that enable it to bring the finest quality products to the consumer.
We worked closely with Wellpak and visited their UK base of operations in Worcestershire to nail down how the site should look and feel. From these meetings, we developed a website design that focused on the story behind the product. With this visually represented within the product itself, we wanted the audience to feel that, by putting care as a business principle at the heart of every aspect of its operation, Wellpak goes further to be a better supplier.
TFA produced all of the photographic imagery, wrote the copy content and created a visually rich site underpinned by our very own F-Catalyst CMS; a Content Management System that gives the client full control over every aspect of their new site. Wellpak have been very pleased with the site and, most importantly, the level of service afforded to them.